Cookie Policy

1. What Are Cookies

Cookies are small text files placed on your device when you visit a website. They enable websites to function correctly, remember preferences, and gather analytics data. This policy governs the use of cookies on applegateai.com.

2. Why We Use Cookies

We use cookies to ensure the website operates correctly, understand how visitors navigate and use the site, measure content and campaign effectiveness, and improve overall performance and user experience.

3. Cookie Categories

Strictly Necessary — Essential for the website to function. Cannot be disabled. No consent required. Do not collect personally identifiable information. Examples include session management and security tokens.

Analytics and Performance — Collect aggregated, anonymised data on visitor behaviour including pages visited, session duration, and traffic sources. Used to improve website content and structure. We use Google Analytics for this purpose.

Marketing and Targeting — Set by us or third-party advertising platforms to measure campaign performance. Only activated with your explicit consent.

Functional — Remember your preferences to deliver a more consistent experience.

4. Third-Party Cookies

5. Consent

On first visit, a consent banner is displayed. You may accept or decline cookies. Preferences are saved and can be updated at any time via the Manage Cookies link in the website footer.

6. Browser Controls

Cookies can also be managed through your browser settings. Guidance is available at: Chrome, Firefox, Safari, and Edge.

Blocking certain cookies may affect website functionality.

7. Retention Periods

• Strictly Necessary: Session or up to 12 months
• Analytics: Up to 26 months
• Marketing: Up to 24 months
• Functional: Up to 12 months

8. Contact and Updates

Questions: [email protected]. Current version always available at applegateai.com/cookie-policy. We may update this Cookie Policy as our use of cookies changes or as legal requirements evolve.