Privacy Policy

1. Who we are

This website is operated by Applegate Business Services Ltd, trading as Applegate AI, a company incorporated in England and Wales. We are the data controller responsible for your personal data.

If you have any questions about this policy or how we handle your data, contact us at [email protected].

2. What data we collect

• Analytics data — anonymised usage data and your IP address, collected via Google Analytics (only with your consent).
• Booking data — your name, email address, and booking details if you request or schedule a call with us.
• Contact form submissions — your name, email address, and the content of any message you send us.

3. How we collect it

We collect data through:

• Cookies set by Google Analytics (GA4), which only run after you give consent via our cookie banner.
• Booking requests, when you arrange a call with us — handled through our own in-house systems.
• Our contact form, when you submit an enquiry.

4. Why we collect it

• Service improvement — we use analytics to understand how visitors use our site so we can improve it (our legitimate interest).
• Responding to you — we use the details you provide to respond to enquiries and manage bookings (to take steps and perform a contract at your request).

5. Legal basis

We rely on the following legal bases under UK GDPR:

• Article 6(1)(a) — Consent: for analytics cookies. You can withdraw consent at any time.
• Article 6(1)(b) — Contract: for responding to enquiries and managing bookings.

6. How long we keep it

• Analytics data: retained for 14 months, per the Google Analytics default.
• Contact enquiries: retained for 12 months.
• Booking data: retained for 12 months.

7. Third parties

We share data only with the service providers needed to run this website. We do not sell your personal data.

• Google Analytics (Google LLC) — website analytics.
• Cloudflare Inc. — website hosting and delivery.

8. Your rights

Under UK GDPR you have the right to access, rectification, erasure, restriction, objection, and data portability in relation to your personal data.

To exercise any of these rights, email us at [email protected] and we will respond within one month.

9. Cookies

We use two categories of cookies:

• Essential cookies — required for the site to function and to remember your cookie choice. These are always on.
• Analytics cookies — set by Google Analytics to measure usage. These only run if you accept them.

You can change your choice at any time. The button below clears your saved preference and shows the cookie banner again.

10. Contact & complaints

For any privacy questions or requests, contact [email protected].

If you are not satisfied with our response, you have the right to lodge a complaint with the UK's supervisory authority, the Information Commissioner's Office (ICO), at ico.org.uk.